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Free US shipping on our launch toys · duties included
pawplay
Illustration: a happy, tired dog resting on a rug beside a snuffle mat, tennis-style balls, a jute tug and a lick pad

Dog toys, designed around instinct

The good kind of tired.

Ten minutes of the right kind of play. One very flat, very happy dog.

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Fresh on the Shelf

Toys for chasers, tuggers, lickers and sniffers

Shop by Instinct

Chasers, tuggers, lickers, sniffers. Start with their favourite.

Every Pawplay toy is built around one instinct, so ten minutes of play ends in the good kind of tired.

Our story
A tired dog asleep on the sofa after play, paw twitching as it dreams

Made for play, shared with you

Ten Minutes Is Enough

Short, focused sessions beat an hour of distracted fetch. Pick their instinct, follow the routine, end on a win. This is what comes next.

See the routinesFind their instinct

Four Ways to Play

Pick the one they can't resist

A dog lying on the grass in evening light after play

Not for the bottom of the toy box.

Shop the toysOur story

The Ten-Minute Kit

One toy for every mood

Illustration: a French bulldog in the bath licking a blue lick pad stuck to the tile wall
View all
  • Roll it again
  • Spread, freeze, serve
  • Two tugs, then drop it
  • Hide a treat
  • End on a win
  • Sniffing is exercise too
  • Then, the flop

Find Their Instinct

Three quick questions. No sign-up, nothing saved.

1/3 Energy today
2/3 Time alone
3/3 Chewing style

Answer all three to see their instinct. Nothing is saved. Or read the play routines.

Every Moment, Every Play

Where each toy fits into your day

Illustration: a curious dog sniffing a plain padded mailer on the doormat

No surprises

How Ordering Works

  1. You orderPay with PayPal on Shopify’s secure checkout. A confirmation email arrives right away.
  2. We shipYour toys leave our partner warehouse in China. You get a tracking link by email.
  3. It travelsMost orders arrive in about 11–23 business days (longer in the holiday peak). Duties are already paid.
  4. You playSomething damaged, wrong or missing? Email us a photo and we refund or replace it.
Why 11–23 business days?

We ship straight from our partner warehouse instead of renting a US one, so delivery takes longer. Duties are already paid, so nothing extra is due at your door. We’d rather tell you that up front than promise a speed we can’t keep.

Shipping policy →Ask us anything →

Play Notes

Short reads for better play

All guides

Our Play Promises

  • One instinct per toyDesigned around a single thing dogs love to do.
  • A 10-minute routineEvery toy page shows a simple three-step way to play.
  • Safety notes, alwaysSizing and supervision guidance on every product.
  • A real inboxQuestions or problems? Email us and a person answers.